This article is all about domain names. In this post, we will talk about domain names and why you need to register more than one domain for your brand.
So what are domain names? Your domain name is your business name, brand name or your website’s name. For instance, when we look at www.Google.com, Google is the domain name; the company’s name.
So why should you buy more than one domain name for your brand?
There are many reasons for buying more than one domain for your brand; they include:
- To protect your brand. No matter how simple and short your domain name is, some people will still make a mistake when spelling your name. And when a visitor misspells your name, they could end up on another site different from yours. For you to avoid this, you should buy more than one domain. For instance, if your domain name is STEREO as in www.stereo.com (I don’t know if a website like this exists, I just want to use it as an example), and a visitor wants to search for your brand, and instead of typing Stereo, he or she typed stero. www.streo.com, doesn’t lead to your site, does it? So instead of letting that customer go like that, you can make sure that the visitor lands on your site by buying more than one domain for your brand. You can also buy more than one domain extension. For instance, your domain name is www.stereo.com. You can buy other domain extensions like .org, .net, etc. in case, anybody makes a mistake with the domain extension.
- Exporting. If you have any plans on exporting your domain names, then you should consider buying ccTLDs or local domain names for the market you plan to transfer. Exporting is best done as part of your brand building strategy. It is better to do it as part of your brand strategy than doing it as an afterthought. When you own your domains in relevant markets, it means that you will have consistent branding across all the markets from the beginning. So make sure you avoid any compromise and dispute later on.
- Campaigns. When you register different TLD versions of your domain name, it means that you will have access to a portfolio of branded domain names that you can use for specific micro sites and campaigns.